Business Development Expert Promoted as Central and Northern Florida Regional Vice President

Johanna De La Cadena
Johanna De La Cadena

Florida State Minority Development Council names Johanna De La Cadena to key position supporting central and northern Florida minority businesses, corporations and government agencies 

MIAMI, FL – May 30, 2018 – The Florida State Minority Supplier Development Council (FSMSDC) promoted Johanna De La Cadena to Central and Northern Florida Regional Vice President. An experienced business development, marketing and business consulting expert, De La Cadena will manage relationships with corporate members and certified Minority Business Enterprises (MBE) in central and northern Florida. De La Cadena’s primary focus is to build awareness of supplier diversity, increase procurement opportunities for MBEs and develop strategies to help MBEs grow.

Prior to stepping into the Regional Vice President role, De La Cadena was the FSMSDC’s Certification and Corporate Services Manager for more than two years. Before that, she worked for more than seven years as Director of Certification and Member Services for the Central North Florida Minority Supplier Development Council.

During her more than 15 years helping companies grow through business development and marketing assistance, De La Cadena has impacted thousands of firms in Central Florida and conducted hundreds of business development seminars.

“Johanna is experienced at building collaborative partnerships with a diverse network of stakeholders across the state,” said Beatrice Louissaint, President and CEO of the FSMSDC. “She brings passion, professionalism and a comprehensive approach to business growth, and her dedication and advocacy mindset make her a valuable ally to minority businesses owners and corporations alike.”

De La Cadena began her new role on May 18, 2018. “FSMSDC’s mission is to connect minority-owned businesses with corporate America and government agencies – we’re all about fostering business development and expansion,” she said. “I find the results of these efforts incredibly rewarding. Seeing entrepreneurs grow their businesses is the most fulfilling work I can imagine.”

De La Cadena earned a Bachelor of Science in business administration from the Pontificia Universidad Javeriana in 2005. An active member of the Central Florida community and business community, she currently serves on several boards focused on nurturing and assisting small businesses. In 2015, the Hispanic Chamber of Commerce of Metro Orlando named her one of Orlando’s Top 25 Influential Hispanics in Central Florida.


The Florida State Minority Supplier Development Council (FSMSDC) is a non-profit organization dedicated to advancing access and growth for minority businesses in Florida. The organization’s goal is to increase purchasing from minority businesses by government entities and corporations, while increasing the operating capacity of minority businesses through hands-on business assistance, training and access to technology and capital resources. Founded in 1975, the FSMSDC is one of 23 regional councils affiliated with the National Minority Supplier Development Council (NMSDC). The FSMSDC acts as a liaison between corporate America and certified Minority Business Enterprises in the state of Florida.



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